Blazing Experiences in Higher Education

Our service offerings for higher education are predicated on an enterprise architecture system of systems approach coupled with the “voice of the customer” philosophy that results in amazing student experiences, staff satisfaction and long-term brand loyalty. Because of this, we start with a people and process approach to defining student experience where student and staff personas are defined and key behaviors and needs are mapped.

Then we take the world class product suite from Salesforce and create a market-leading system of engagement for staff and students to interact and build relationships like never before.

While all students have a general consensus of what they expect their experience while studying to obtain their degree from a university is, there are many nuances that universities often ignore or are not prepared to accommodate for students. For example, first year student will have vastly different needs than an athlete, or a transfer student and a sophomore may have vastly different needs than a post-grad student. We recognize the value in personalizing experiences for students based on their needs and expectations and partner with universities to craft student journeys that meet the student where they are.

We provide universities an experience-led viewpoint that helps break down processes across the student lifecycle into the moments of truth – where students develop a favorable or negative opinion of the university based on how a critical time in their university journey went. By leveraging our knowledge and experience of operating in higher education combined with our Salesforce expertise and implementation experience you can benefit from a sound perspective that is actionable and value-driven. By leveraging the best in breed Salesforce Education Cloud, Data Cloud, Agent Force and Marketing Cloud, we drive world-class student experiences that result in exceeding student expectations when the moments matter most, while providing staff the tools they need to do their best for their students.

Ongoing support and optimization are key to long-term success. Our managed services ensure that institutions continue to maximize their Salesforce investment with continuous improvements, system monitoring, and proactive enhancements. We approach our services through a ‘build it together’ enablement view that provides organizations the tools to upskill their teams and partner with us to innovate. From user training to system updates and data management, we provide the expertise and support needed to keep your Salesforce investment and the required integrations running at peak performance while also ensuring your business is agile and can change in days not months.

Omni-Channel Communications

Students across generations rely on the digital world to stay informed of important tasks in their daily lives and stay connected with colleagues, friends and family. Why should a student experience a disparity in communication options or a lack of capabilities their accustomed to in their daily life?

With omni-channel communications, institutions gain the capability to communicate with students based on their individual preferences. From email, to SMS, to campus portal alerts and options such as Whatsapp and self-service chat bots, today’s students engage in these modalities as default preference. Its time to meet students where they need it through diverse communication and self-help channels.

Agentforce

Provide your hardworking staff with digital assistants to accelerate service and find resources in the institution that saves them time while increasing the university’s ability to quickly respond to students. Similarly, provide students with robust self-service options where they can request and manage high-demand services and answer questions like:

How many more credits do I need graduate?
Is my semester registration complete with the courses I require per my degree plan?
When is my advisor available next week?
Is the university library open on a national holiday?
Has my financial aid been disbursed? If not, what is my account balance?

Leverage your wealth of institutional data to unify the student experience and provide self-service reliably 24/7. Alleviate burdens on staff to focus on more valuable service points with students.

Client Review

We have used a wide variety of partners to build and support our various Salesforce instances. The only one that we trust implicitly and don't ever worry about is Journey Blazers. Their bids are always reasonable and the work that they accomplish is always to specifications. Their CEO is a passionate enthusiast about the platform and his drive consistently challenges us to take that extra step. If you are a Marketing Cloud customer you may find that they are particularly accomplished in finding and repairing 'contact leaks' before your renewal comes due. Given their pricing it is an effort that almost always has a hard ROI. They are a trusted and valued partner for all of our Salesforce endeavors.

The team from Journey Blazers brought the knowledge and expertise that we needed to confidently deliver our Salesforce Marketing Cloud implementation. They did an excellent job assessing the scope of work and delivered on time and on budget despite some changes to the original scope and mid-project pivots. When additional issues were uncovered during UAT testing they moved quickly to address the problems and coordinate rapid promotion of the fixes per our organizational change management processes. This is a partner that I expect to turn to as the need arises in the future.

The entire team is great to work with. They are truly a part of your team and willing to help complete any task assigned them.

Blazing Experiences in
Higher Education

Salesforce Education Cloud is more than a CRM—it’s a strategic asset that enhances engagement, streamlines operations, and drives student success. At JourneyBlazers, we bring deep expertise in higher education and Salesforce implementation to help institutions modernize and thrive.

Ready to elevate your institution’s digital transformation? Contact us today to explore how Education Cloud can drive meaningful outcomes for your students, faculty, and alumni.