We at JourneyBlazers are extremely proud to announce that we are now a Salesforce CDP Approved Partner! Salesforce CDP fits in perfectly within our niche

The Journey Canvas One of the topics that Marketing Ops are excited about during training is actually building a journey in Journey Builder. They are

Salesforce Marketing Cloud Journey Builder enables marketers to design, visualize and execute cross-channel marketing campaigns. It allows marketers to standardize and manage the customer experience,

We need a scalable and a reusable approach across multiple business segments to – capture, segment and target Customers that are interacting on our multiple

At JourneyBlazers we have helped many clients migrate from platforms like Responsys, Acoustic and GovDelivery into Salesforce Marketing Cloud. Every platform migration comes with its

What’s your excuse for not implementing an Omni-channel Journey? Updated: Mar 13, 2021 “Our organization cannot do an omni-channel journey because… We have seen marketers and

Sometimes when using Marketing Cloud Connect, synchronizing Contact Object from Salesforce to Marketing Cloud can generate contact key as a GUID instead of the 18

At JourneyBlazers, we do a lot of challenging Salesforce Marketing Cloud implementations within highly regulated industries such as Banking, Insurance, Healthcare and LifeSciences amongst others.

Salesforce Marketing Cloud provides a lot of advanced capabilities to enable marketers to communicate with the right audiences at the right time on the right

As 3rd party cookies sunset, owning and gathering first hand subscriber data becomes more and more critical. In this article we talk about Salesforce Marketing

This article will help you understand what zero-party data is, how regulations are going to change the way marketers utilize audience data and how interaction

Business users can now themselves build, test and train machine learning algorithms – Einstein Recipes, to promote personalized content (articles, blogs, infographics, products etc.) using