Digital Transformation

Progressive Profiling with Interactive Emails

Interactive Emails in Salesforce Marketing Cloud’s content builder is an amazing way to solicit additional attributes (progressively profile) and get to know more details about your target audience (customers, subscribers, leads and prospects).

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Zero-Party Data + Building Trust with Salesforce Personalization

Digital Transformation, Personalization, Salesforce / Gaurav Pawar

This article will help you understand what zero-party data is, how regulations are going to change the way marketers utilize audience data and how to drive contextualized and personalized marketing efforts.

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