We at JourneyBlazers are extremely proud to announce that we are now a Salesforce CDP Approved Partner!
Salesforce CDP fits in perfectly within our niche of Salesforce’s Marketing Product suite – Salesforce Marketing Cloud, Pardot, Datorama, Interaction Studio and Social Studio.
Unification of data and identity resolution has always been a struggle for a lot of organizations. One of the major problems of not having identity resolved is the inability to accurately target and to create successful omni-channel journeys.
Today customers move seamlessly across channels (SMS, Mobile App and Emails) and devices, and expect the same consistent experiences / offers / personalizations across each touchpoint – call centers, websites and even in-store. Salesforce CDP solves for this.
Salesforce CDP allows for data to be brought in from a diverse set of disparate sources. These data streams are internally mapped to the industry standard CIM model.
Few Salesforce CDP Data Streams
Once the data is brought in we have the ability to apply Ingestion and Reconciliation rules to ensure accurate Identity Resolution. Once this is done we can create smart segments and activate this data to any of the targets for consumption.
We are offering a Salesforce CDP Quickstart (6 weeks) for companies with existing Salesforce Marketing Cloud and Salesforce CRM infrastructures. We would love to educate you and help you transform your customer’s experience.
Reach out to learn more about Salesforce CDP and our offering at sdutkewych@journeyblazers.com