Salesforce Intelligence
Marketing Cloud Intelligence enables data integration, harmonization, and visualization across marketing platforms. The scalable data model and robust APIs allow for multiple different entity types to be incorporated. These include ads, conversion, search, web analytics, buy data, social, CRM, email marketing, competitive, and beyond. It also extends the data model further by accommodating other generic entity types that could include external sales data, revenue data, e-commerce data, offline store data, and inventory data.
Marketing Cloud Intelligence gives us a real-time view into all marketing data stored in one location. It delivers standard key performance indicators (KPIs) to report complex visualizations and predictive modeling enabled by Einstein Insights.At JourneyBlazers, we help our customers incorporate data from Google Analytics, Google Adwords, LinkedIn, Youtube, Instagram, Salesforce CRM, Amazon S3, Salesforce Marketing Cloud, and Facebook to build real-time C-suite dashboards.
Client Review
JourneyBlazers went above and beyond
“We hired JourneyBlazers to assist with our Datorama implementation for two projects. One project we leveraged our data lake and developed a widget for our SharePoint homepage. This project brought many challenges, and while the support team had told us certain things could not be done, the JourneyBlazers team went above and beyond and were able to figure out how to implement certain requests that even the support team said weren’t possible. In our second project we were able to unify our disparate email metrics data from both Marketing Cloud and Pardot into one dashboard. JourneyBlazers team is always professional, and always goes above and beyond to find a way to implement as the customer has envisioned.”
Customer
Stories
A financial services company was using a manual tedious process to put together reports that consisted of excel sheets and screenshots. Compiling reports across the martech platforms and tying in revenue data took them over a week. By the time the C-suite got this report it was a couple of weeks old and outdated.
We helped this customer integrate data from multiple sources (Amazon S3, Facebook, Youtube, LinkedIn, Google Analytics, Adwords, Bing, Salesforce SalesCloud and Salesforce Marketing Cloud) into a single Intelligence workspace and created multiple visual dashboards that delivered real-time KPIs to the C-Suite on demand.
We thoroughly trained the customer on building the dashboards and ingesting new data sources so that their team could take the platform forward.