Platform Migration
At JourneyBlazers, we conduct personalized training sessions that are designed to educate our clients on the advanced features that Salesforce Marketing Cloud has to offer. Our goal is to provide digital solutions that empower our clients to take their platform forward and continue to build on the strong foundation that our team has established.
We have successfully executed over 50 Marketing Cloud platform migrations from legacy platforms such as Responsys, Marketo, Eloqua, GovDelivery, HubSpot, and Mailchimp. Our team of experts develop a strategic roadmap that is unique for each client – making engagement effective and accessible.
Managed Services
Marketing Cloud enables customers with advanced capabilities. Our managed services go beyond email marketing to improve the customer lifecycle.
Integrate Data Management
Design Campaign Strategy
Optimize Email Deliverability
Engagement Reports & Analytics
Automate Customer Journeys
Omni-Channel Communications
Enabling Omni-Channel communications requires thorough data integrations and data modeling to ensure that you are adhering to the subscriber’s consent and preferences across channels. At JourneyBlazers, we have experience in building robust Omni-Channel journeys across channels such as SMS, WhatsApp, ads, email messaging, web, and other channels.
For SMS, it is important to identify duplicates across mobile-originated (MO) and mobile-terminated (MT) messages so that we can assess these subscribers and potentially suppress them across email communications.
Customer
Stories
A large Credit Union company wanted to migrate from Marketo to Salesforce Marketing Cloud on a very tight deadline. They had numerous intricate campaigns that were being fed data via cumbersome SFTP file imports that resulted in untimely communications.
Not only did our team successfully migrate the customer to Salesforce Marketing Cloud before the Marketo contract expired, but also efficiently enabled real-time communications via customer journeys with data being sourced directly from their CRM.
A large Educational Nonprofit wanted to migrate over 10 years worth of campaign activity from their legacy platform into Salesforce Marketing Cloud. They had complex data coming from their Sales Cloud and their external platforms – in which their previous marketing platform was unable to sustain due to limited data modeling capabilities. They also had an outdated preference center that was difficult to manage.
Throughout the 6 month engagement we were able to set up a solid scalable foundation for the client. Our team at JourneyBlazers was able to migrate all campaigns while ensuring compliance and managing inflight communications. We built an amazing preference center that worked off of the Salesforce Consent Management Objects. Other wins included real-time CRM triggered Journeys, thorough IP Warming, and multiple rounds of extensive training.
A global Automotive company had 4 vehicle brands across multiple countries and needed to consolidate their marketing product stack across regions and brands. They lacked the ability to trigger communications based on the tedious automation that required multiple complex SQL queries combined with manual suppressions to accommodate for complex business rules.
JourneyBlazers set up a solid scalable Salesforce Marketing Cloud foundation that included multiple business units across brands and regions. With a Multi-Org Setup, we enabled integration with Salesforce CRM and implemented real-time dynamic communication. Tedious business processes were replaced with personalized customer journeys that needed zero manual intervention. In addition, our team built 6 preference centers for various brands across different languages, while maintaining compliance and regulations of their respective regions. Given the volume of the customer’s sends, we did a thorough IP Warming and over 10 detailed training sessions for stakeholders across the globe.