Salesforce Data 360 - Transit Ridership Success Story

Delivering a Unified Rider View with Salesforce Data 360 / Data Cloud

Customer Story, Data Cloud, Digital Transformation, Marketing Cloud, Public Sector /

For a major Transit Authority, JourneyBlazers unified 8 siloed data sources into a real-time Rider 360 using Salesforce Data Cloud, reducing duplicate profiles by 19% and enabling personalized engagement through Salesforce Marketing Cloud.

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