JourneyBlazers

Gaurav Pawar

Gaurav Pawar

Five Key Considerations For Implementing Salesforce Marketing Cloud In Regulated Industries

At JourneyBlazers, we do a lot of challenging Salesforce Marketing Cloud implementations within highly regulated industries such as Banking, Insurance, Healthcare and LifeSciences amongst others. Our team has successfully advised on and implemented some of the most complex SFMC engagements for clients in these regulated industries.   Below are a few considerations when setting up

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Einstein Recipes: Transparent, Trainable, and Zero-Code Machine Learning Algorithms

Using Salesforce Personalization business users / marketing teams  can now themselves build, test and train machine learning algorithms – Einstein Recipes, to promote personalized content (articles, blogs, infographics, products etc.) using a point and click user interface.   Think of being able to create algorithms on the fly for scenarios like co-buy, co-browse, smart product

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