JourneyBlazers partnered with a university business school to migrate from Pardot to Salesforce Marketing Cloud Engagement, redesigning data architecture, automating admissions and event journeys, and enabling real-time personalized student engagement on a scalable, future-ready platform.
For a major Transit Authority, JourneyBlazers unified 8 siloed data sources into a real-time Rider 360 using Salesforce Data Cloud, reducing duplicate profiles by 19% and enabling personalized engagement through Salesforce Marketing Cloud.
Delivering a Unified Rider View with Salesforce Data 360 / Data Cloud Read More »
The key to thriving in this evolving higher education landscape lies in creating a truly student-centric experience—one that is seamless, personalized, and engaging. Enter Salesforce’s powerful trifecta: Education Cloud, Marketing Cloud, and Data Cloud.
Becoming a Student Experience Driven Campus Through the Trifecta of Clouds Read More »
With 98% open rates and 90 sec average response time – WhatsApp was the right solution for our Client to drive engagement in India and other locations. In our very controlled MVP we were able to achieve a 72% open rate in the very first week.
Off The Charts Engagement with WhatsApp and Salesforce Read More »
We at JourneyBlazers are extremely proud to announce that we are now a Salesforce Data Cloud Approved Partner! Learn about our Quickstart.
JourneyBlazers is now a Salesforce Data Cloud Approved Partner!! Read More »
At JourneyBlazers, we do a lot of challenging Salesforce Marketing Cloud implementations within highly regulated industries such as Banking, Insurance, Healthcare and LifeSciences amongst others. Our team has successfully advised on and implemented some of the most complex SFMC engagements for clients in these regulated industries. Below are a few considerations when setting up
Interactive Emails in Salesforce Marketing Cloud’s content builder is an amazing way to solicit additional attributes (progressively profile) and get to know more details about your target audience (customers, subscribers, leads and prospects).
Progressive Profiling with Interactive Emails Read More »
This article will help you understand what zero-party data is, how regulations are going to change the way marketers utilize audience data and how to drive contextualized and personalized marketing efforts.
Zero-Party Data + Building Trust with Salesforce Personalization Read More »
